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David Skokna: There’s No Such Thing as a B-Team

One decision that we made was there are just no B-teams. If you’re a B-team member, then you can go to a B-team agency. And actually the process of when new people come and work for us, there is this kind of expectation of them from day one; this is the hardest company you’ve ever worked for, this is the hardest project you’ve ever touched, and these are the smartest people you’ve ever talked to. And having them in return complete the best work of their careers.

Read the whole interview for more insights on the creative culture of one of the leading agencies.

3 weeks ago on November 5th, 2009 at 9:44 pm | Permalink